WiFi in Rail – What’s the Value?
The benefits from a passenger, business and dependency point of view highlight the importance of offering WiFi and digital services in Transportation.
Recent research found that the average commuting time in the UK has risen from 48 minutes to an hour and that one in seven commuters are now spending two or more hours of their day travelling to and from work. As commuting time continues to increase, passengers are likely to become more dissatisfied – unless transport providers, such as train operating groups, are able to provide free WiFi.
Long train and bus journeys are an ideal time to perform WiFi-reliant activities, such as browsing the web, checking social media, sending a few emails and using music and video streaming services. Not only does access to WiFi help passengers (whether they’re travelling for business or pleasure) stay entertained and productive, but it also helps to make their journey pass by quicker.
By improving the passenger experience, you can boost their satisfaction, which can entice people to return and travel with your services again.
But it wasn’t always like this. In the past, if passengers needed access to WiFi, they had to pay for it. This connection was typically unreliable and only lasted for a limited period of time. The alternative option was to use mobile data, which was also unreliable, due to signal black spots.
Thankfully, the introduction of free WiFi on UK trains in 2017 allowed WiFi-reliant passengers to breathe a great sigh of relief. This decision, among other rail innovations, has revolutionised travel and it’s now become an expectation for passengers.
However, it’s crucial you choose the right WiFi provider. The right provider can offer your passengers a continuously connected journey, which comes with a whole host of benefits, including:
For a closer look at how the continuously connected passenger journey works, take a look at the infographic below.
The data in the infographic reveals just a glimpse of the impact transport WiFi can have for your passengers. The benefits for both passengers and TOGs run much deeper.
Luckily, Wifi Spark put together a helpful guide that’s full of information about continuously connected passenger journeys. From the benefits of offering account-based validation to how WiFi can benefit your brand, marketing schemes and more, download a free copy of the guide today. Get the guide now.
Use the form opposite to get in touch with WiFi SPARK directly to discuss any requirements you might have.