WiFi in Rail – What’s the Value?
The benefits from a passenger, business and dependency point of view highlight the importance of offering WiFi and digital services in Transportation.
WiFi SPARK is pleased to announce that its current Senior Business Development Manager Paul Hinchy, has taken-up a new role as head of the organisation’s Transport Division.
The move comes in light of WiFi SPARK’s continued growth in the UK transport sector, with the company increasing its client portfolio by two airports and five train operating companies over the last two years.
Through a process of effective collaboration with many other industry suppliers such as on-board train WIFi providers, BT, EE, the Department for Transport and multiple Franchise BID teams, Paul has helped to ensure that WiFi SPARK has successfully delivered the pioneering Continuously Connected Passenger Journey and SPARK® Analytics Platform to rail providers across the UK.
The solution introduced by WiFi SPARK allows passengers to stay connected throughout their journey, improving the passenger experience immeasurably, whilst also providing valuable Business Intelligence (BI) data, which rail providers can use to better understand passenger needs.
Alex Saxton, Product Manager for First Group, said:
“First Group has been working with Paul Hinchy for 12 months. During this time, Paul has demonstrated an understanding of our IntercityTransPennine Express brand and an ambition to take the North further. His ability to quickly grasp our ambitious task has ensured that WiFi SPARK delivered the best solution for our customers and colleagues.
“We have really valued having such a hardworking and rewarding partner who has the ability to deal with the complexity of working in an all-year-round rail operation.
“We believe Paul will successfully continue to deliver our current TransPennine Express objectives and add value to our future First Group transportation initiatives”
George Copeland, Digital Train Programme Manager for Arriva UK Trains, added:
“Paul is a pleasure to work with. As an industry expert, he has a full understanding of the issues we are facing, as well as the product expertise to ensure the solutions we install achieve all our objectives.
“We value Paul and WiFi SPARK as true partners and they have delivered a solution that has made a real difference to us and our passengers. By taking a real interest in our industry and understanding what makes us and our passengers tick, he was able to put into place an award-winning solution that continues to make a difference.
“We are excited about our on-going relationship with Paul and WiFi SPARK, as we continue our journey towards a continuously connected journey”
Dean Moody, Chief Commercial Officer at WiFi SPARK, commented:
“Paul’s passion and drive to deliver a market-leading WiFi experience that exceeds customer expectations embodies all the values that WiFi SPARK stands for. His innovative vision, coupled with his engineering, sales and marketing experience makes him the perfect candidate to head-up WiFi SPARK’s Transport Division.”
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