WiFi SPARK Appoints Paul Hinchy as Head of Transport

WiFi SPARK is pleased to announce that its current Senior Business Development Manager Paul Hinchy, has taken-up a new role as head of the organisation’s Transport Division.

The move comes in light of WiFi SPARK’s continued growth in the UK transport sector, with the company increasing its client portfolio by two airports and five train operating companies over the last two years.

Paul Hinchy Head of Transport WiFi SPARK

Paul’s extensive background in engineering, invaluable customer service experience and enthusiasm for the transport sector makes him the natural choice to head-up the division

On-Board Train WiFi

Through a process of effective collaboration with many other industry suppliers such as on-board train WIFi providers, BT, EE, the Department for Transport and multiple Franchise BID teams, Paul has helped to ensure that WiFi SPARK has successfully delivered the pioneering Continuously Connected Passenger Journey and SPARK® Analytics Platform to rail providers across the UK.

The solution introduced by WiFi SPARK allows passengers to stay connected throughout their journey, improving the passenger experience immeasurably, whilst also providing valuable Business Intelligence (BI) data, which rail providers can use to better understand passenger needs.

Alex Saxton, Product Manager for First Group, said:

“First Group has been working with Paul Hinchy for 12 months. During this time, Paul has demonstrated an understanding of our IntercityTransPennine Express brand and an ambition to take the North further. His ability to quickly grasp our ambitious task has ensured that WiFi SPARK delivered the best solution for our customers and colleagues.

“We have really valued having such a hardworking and rewarding partner who has the ability to deal with the complexity of working in an all-year-round rail operation.

“We believe Paul will successfully continue to deliver our current TransPennine Express objectives and add value to our future First Group transportation initiatives”

George Copeland, Digital Train Programme Manager for Arriva UK Trains, added:

“Paul is a pleasure to work with. As an industry expert, he has a full understanding of the issues we are facing, as well as the product expertise to ensure the solutions we install achieve all our objectives.

“We value Paul and WiFi SPARK as true partners and they have delivered a solution that has made a real difference to us and our passengers. By taking a real interest in our industry and understanding what makes us and our passengers tick, he was able to put into place an award-winning solution that continues to make a difference.

“We are excited about our on-going relationship with Paul and WiFi SPARK, as we continue our journey towards a continuously connected journey”

Dean Moody, Chief Commercial Officer at WiFi SPARK, commented:

“Paul’s passion and drive to deliver a market-leading WiFi experience that exceeds customer expectations embodies all the values that WiFi SPARK stands for. His innovative vision, coupled with his engineering, sales and marketing experience makes him the perfect candidate to head-up WiFi SPARK’s Transport Division.”

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WiFi for the Rail Industry

Exceptional WiFi Has Arrived. Keep your passengers connected and supercharge your business intelligence. WiFi SPARK has been providing WiFi services since 2003 and has fast become one of the leading suppliers of WiFi for the Rail industry. Currently working with 4 Train Operating Companies (TOC) in 2 Train Operating Groups, WiFi SPARK was the first to enable a TOC to provide a continuously connected passenger journey from station to train and train to station in the UK. A true WiFi innovater, WiFi SPARK offers more than just WiFi, collaborating with partners to provide the platform for digital services, information, and passenger engagement. Next generation WiFi – Innovation delivered. [gallery ids="19368,19372,19367"]

Continuously Connected Passenger Journey

Customers expect internet connectivity when they are mobile - it is considered the fourth utility and is a modern requirement for any public space where large volumes of people are congregating. With people living further from their work and commuting times getting longer, passengers are increasingly looking to use their time when travelling productively, to work, or be in touch with family and friends Digital connectivity on Rail has been historically difficult to achieve, and passengers have been required to sign in multiple times to different systems which can be time consuming for them and frustrating. WiFi SPARK has developed an innovative product, specifically for the passenger transportation industry, to enable Train (and Bus) Operating Companies to deliver continuous connectivity to their passengers, from station to train and train to station. Passengers can sign on once and then will be connected to the internet from the beginning of their journey to the end, without having to log in multiple times. It’s free passenger WiFi, meaning they don’t have to use their own data and incur costs. With single sign-on WiFi, when a passenger has logged in once, the innovative technology will recognise their device and allow them back online automatically for a set period of time whenever they return to the station, day after day, with a personalised ‘Welcome Back’ message. When the term of free WiFi is finished, the passenger will be required to complete the single log in again for another period of seamless connectivity.

Passenger Analytics for Rail

Data is collected and posted to the company’s CRM to enable better passenger engagement and drive Return on Investment (ROI). The TOC will have access to SPARK® Analytics to login and view graphs and reports detailing anonymous user data and network information, in line with GDPR. The TOCs can enrich the data to get further customer socio demographic insight, to understand passengers’ journey analytics, behaviours, and trends. SPARK® provides numerous opportunities to use the passenger analytics for rail to develop tailored engagement with passengers to upsell tickets, generate revenue from advertising, and sponsorship. The platform has an API which allows for integration with other freely available data sources, creating an ecosystem of data in one central resource. Any data collected is the property of the TOC, WiFi SPARK does not use or sell this data.

Passenger WiFi on Trains and Stations

Mobile Data Offload for seamless passenger WiFi on Trains and Stations As the train approaches the station, the on-board train WiFi connectivity is offloaded onto the station WiFi, ensuring that passengers have the best connection available and so that train systems and infotainment can be updated. This is a cost saving for the TOC as it makes use of the more cost-effective station connectivity compared to cellular.

Exceptional Support 24/7

As with all WiFi SPARK Managed solutions, 24 x 7 x 365 helpdesk is provided. The purpose of the helpdesk is to provide support to users who are accessing, or trying to access the on-site WiFi service.

Safe, Secure, and Compliant

WiFi SPARK has many accreditations, including ISO9001, Cyber Essentials, SSIP Worksafe contractor, CHAS, RISQS, Achilles Supply Line and more. The company is legally compliant with the Data Protection Act, RIPA and all new GDPR legislation set to be enforced in May 2018. WiFi SPARK deals with the authorities on behalf of its customers, giving complete protection and peace of mind. WiFi SPARK is also an approved Friendly WiFi provider. Friendly WiFi is a government-initiated safe certification standard for public WiFi. The Friendly WiFi symbol tells you where the service meets minimum filtering standards – particularly in areas where children are present. WiFi SPARK is proud to be a certified Friendly WiFi provider, meeting the industry standards for filtering, blocking access to sites containing inappropriate content. Working with WiFi SPARK means that your solution will be Friendly WiFi certified. This service is included as part of the WiFi SPARK managed service. WiFi SPARK is the WiFi innovator in Transport, get in touch with us to hear about how we can keep your passengers connected and supercharge your business intelligence." ["post_title"]=> string(10) "WiFi SPARK" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(48) "wifi-spark-passenger-wifi-on-trains-and-stations" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-10-25 15:49:42" ["post_modified_gmt"]=> string(19) "2019-10-25 14:49:42" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(60) "https://railway-news.com/?post_type=directories&p=19365" ["menu_order"]=> int(34) ["post_type"]=> string(9) "suppliers" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" }