WiFi for the Rail Industry
Exceptional WiFi Has Arrived.
Keep your passengers connected and supercharge your business intelligence.
WiFi SPARK has been providing WiFi services since 2003 and has fast become one of the leading suppliers of WiFi for the Rail industry. Currently working with 3 Train Operating Companies (TOC), WiFi SPARK was the first to enable a TOC to provide a continuously connected passenger journey (UK Patent 2556060) from station to train and train to station in the UK. A true WiFi innovator, WiFi SPARK offers more than just WiFi, collaborating with partners to provide the platform for digital services, information, and passenger engagement.
Next generation WiFi – Innovation delivered.
Continuously Connected Passenger Journey
Customers have come to expect internet connectivity when they are mobile – it is considered the fourth utility and is a modern requirement for any public space where large volumes of people are congregating. With people living further from their work, looking towards working from home and commuting times getting longer and less frequent, passengers are increasingly looking for more value and to use their time when travelling productively, to work, or be in touch with family and friends.
Digital connectivity on Rail has been historically difficult to achieve, and passengers have been required to sign in multiple times to different systems which can be time consuming for them and frustrating as they travel between trains and stations. WiFi SPARK has developed an innovative product, specifically for the passenger transportation industry, to enable Train (and Bus) Operating Companies to deliver continuous connectivity to their passengers, from station to train and train to station. Passengers can sign on once and then will be connected to the internet from the beginning of their journey to the end, without having to log in multiple times. It’s free passenger WiFi, meaning they don’t have to use their own data and incur costs.
With single sign-on WiFi, when a passenger has logged in once, the innovative technology will recognise their device and allow them back online automatically for one year whenever they return to the station, day after day, with a personalised ‘Welcome Back’ message. When the term of free WiFi is finished, the passenger will be required to complete the single log in again for another period of seamless connectivity.
Passenger Analytics for Rail
WiFi SPARK strives to ensure their customers are getting the most out of their WiFi and their buildable analytics solution does just that.
Data is collected and posted to the company’s CRM to enable better passenger engagement and drive Return on Investment (ROI). The TOC will have access to SPARK® Analytics to login and view graphs and reports detailing anonymous user data and network information, in line with GDPR. The TOCs can enrich the data to get further customer socio demographic insight, to understand passengers’ journey analytics, behaviours, and trends.
SPARK® provides numerous opportunities to use the passenger analytics for rail to develop tailored engagement with passengers to upsell tickets, generate revenue from advertising and sponsorship. The platform has an API which allows for integration with other freely available data sources, creating an ecosystem of data in one central resource.
Any data collected is the property of the TOC, WiFi SPARK does not use or sell this data.
Passenger WiFi on Trains and Stations
Mobile Data Offload for seamless passenger WiFi on Trains and Stations
As the train approaches the station, the on-board train WiFi connectivity is offloaded onto the station WiFi, ensuring that passengers have the best connection available and so that train systems and infotainment can be updated. This is a cost saving for the TOC as it makes use of the more cost-effective station connectivity compared to cellular.
Exceptional Support 24/7
As with all WiFi SPARK Managed solutions, 24 x 7 x 365 Service Desk is provided. The purpose of the Service Desk is to provide support to users who are accessing, or trying to access the on-site WiFi service. Any question big or small, the WiFi SPARK Service Desk is on hand to help.
Safe, Secure, and Compliant
WiFi SPARK has many accreditations, including ISO9001, ISO27001, Cyber Essentials, SSIP Worksafe contractor, CHAS, RISQS, Achilles Supply Line and more. The company is legally compliant with the Data Protection Act, RIPA and all new GDPR legislation set to be enforced in May 2018. WiFi SPARK deals with the authorities on behalf of its customers, giving complete protection and peace of mind.