Irish Rail Extends S3 Passenger Contract into SaaS Mode
Iarnród Éireann Irish Rail awarded Cubic a contract to provide ongoing enhancements to modernise their ticketing system.
Sqills: Exceeding the passenger self-service expectation while transforming the rail industry.
It’s a big promise to be sure, but transformation is necessary at a time when markets are liberalised and opened up to new entrants. A time when legislators are pushing for more transparency and multimodal travel planners.
At the same time, customers demand self-service tools to manage their bookings, add services, retrieve travel information, and more. Passengers want to be in control of their journey. They are already in control of their air travel, why should the rail industry be any different?
Another reason the rail industry needs to transform is because of environmental consciousness. An increasing number of customers prefer the more sustainable rail transportation option over other modes of transportation, and operators need to cater to that.
Finally, technology plays a vital role in enabling this transformation to become more customer-centric. To remain competitive and offer the best-possible customer experience, operators must consider the (long-term) feasibility that their software platform can keep up with (or preferably surpasses) the competition.
The continued drive for customer-centricity, innovation, increased efficiency, and cost control is something almost all rail operators share. Markets may differ from one operator to another, but their needs are very similar.
Technology must empower operators to launch sales campaigns when and how they want. It has to allow them to create segmented offers, react to competitive campaigns quickly, and meet the needs of their customers.
There was a time when operators believed that having a bespoke legacy system offered them a unique competitive advantage over competitors to gain customer preference. A combination of knowledge, budget, and limited competition allowed them to achieve positive returns on their investment with these bespoke software options.
Today’s consumers expect a modern, streamlined, seamless purchasing/check-in/travel experience. Keeping a bespoke system up-to-date with the constantly changing consumer demand is costly, while delaying investments imposes the risk of falling behind the competition, losing both customers and revenue.
Operators are aware of this cost-benefit comparison and as a result, Software-as-a-Service (SaaS) solutions powering market-driven propositions are increasingly preferred over bespoke software development.
S3 Passenger is gaining ground over bespoke customer-centric solutions. Instead of having to define business requirements, select competent vendors, manage and de-risk a complex software development process, secure scarce rail business and technology knowledge, customers choose SaaS for:
At Sqills we believe and invest in collaboration with our customers. By combining customer input, market intelligence, and agile development power, each new S3 Passenger release includes new and updated features at no incremental licence cost to the S3 Passenger customer community. Together we create, innovate, and improve the S3 Passenger solution, to continuously exceed customer expectations.
We are reliable and transparent. Therefore we:
As more and more customers join the S3 Passenger user community, which currently consists of 30 customers, each user benefits from the ideas the others listed in our product roadmap. Today, over 80% of all new features originated from our existing customers. What proves valuable to one customer may be useful for another customer as well. This brings the most powerful concepts to life in S3 Passenger.
Our ambition is nothing short of market leadership. Together with our S3 Passenger customers we are committed to delivering the best-available, customer-centric, inventory, reservation and ticketing solution in the world. Innovation is in our DNA and we will continue to invest in new and better S3 Passenger features.
Together we are stronger. Join our growing community of customers.
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