Rail News

Virgin Trains Unveils Vision for Station of the Future

In a radical new open plan design, Birmingham International’s ticket office has been transformed, the traditional booking office window now a thing of the past. In their place a ‘Welcome Desk’ supported by service pods for customers wanting to buy tickets, more user friendly information screens, improved ticket machines and touch screen information points.

Birmingham International’s new look retail area © Virgin Trains

With more staff presence on the concourse, floorwalkers armed with tablets to assist with onward travel requests, the £1m plus investment has also seen the introduction of wireless charging for customer devices, cashless payment up to the value of £30 at the car park barriers to reduce queues, free station Wi-Fi and the refurbishment of concourse toilets.

Related Post:  Zonegreen Assures Worker Safety at Willesden Depot

Natasha Grice, Virgin Trains General Manager for the West Midlands route, explained:

“We’ve never been afraid to challenge traditional thinking.”

“We are committed to innovation and the ‘Station of the Future’ project is just another example, coming on the back of the launch of Beam, our free onboard content service, the introduction of Automatic Delay Repay and the roll out of m-tickets including our new web to wallet facility.”

“More importantly these changes are being driven by our customers. In the last year alone we’ve seen a fivefold increase in the number of customers using paperless tickets. More and more are now arriving at the station having bought their tickets.”

Simon Greaves, Virgin Trains Station Manager at Birmingham International added:

“With less reliance of the traditional booking office, with the support of our team at International, this new approach is about how we make the best use of our people, backed by the very latest in new technology for the benefit of our customers. We want to make it as easy as possible for them.”

Rt Hon Dame Caroline Spelman MP was on hand to formally open the new facility and said:

‘I was delighted to have the opportunity to officially open Virgin’s new ‘Station of the Future’ at Birmingham International Railway Station in my constituency of Meriden.”

“ I am certain that the new and improved ticketing facilities and more accessible concourse will not only improve the experience of rail passengers travelling to and from the station, but will also encourage more people to make journeys by rail.‘Virgin Trains has a strong reputation for providing its customers with an outstanding service, and I am delighted to welcome further investment in this important regional transport hub”.

Please click here for the original article.

News categories

08 Nov 2018
Milestone for Alstom: 28th Repainted Pendolino Leaves Facility in Widnes
04 Sep 2018
UK: Network Rail Completes Replacement of North Wembley Junction
13 Dec 2017
Birmingham International Station Takes Next Step Towards Major Transformation
05 Oct 2017
Virgin Trains Launches Innovative Tool for Avoiding Rail Disruptions
18 Sep 2017
New Lick of Paint for Virgin Trains’ Iconic Pendolino
08 May 2017
Hitachi Begins Work on Virgin Trains’ Azuma Fleet
25 Apr 2017
Virgin and Stagecoach Join Forces with SNCF for West Coast Partnership Bid
09 Mar 2017
Virgin Trains Celebrates its 20th Birthday
Subscribe to Railway-News
Get the latest contract alerts and Railway News emailed directly to your inbox.

We respect your privacy and take protecting it seriously.

Please tick to confirm you would like to receive emails we think may be of interest to you. We sometimes tailor the content you see to what we think you'll find interesting, and so monitor your interaction with our website and email content (find out more).