PALFINGER’s World Tour Is a Proven Success

Experience solutions at first hand, take part in discussions, ask questions, give ratings – all this and much more was possible on PALFINGER’s World Tour. Nearly 6,000 people participated. The three-day online event has opened a new world of collaboration between PALFINGER and its stakeholders.

With almost 6,000 livestream visitors and 1,175 active users – PALFINGER’s World Tour attracted lively participation and strong interest. The digital event – held at PALFINGER World in Lengau from October 13 to 15th – far exceeded our expectations.

PALFINGER's World Tour 2020
PALFINGER’s World Tour is a proven success
PALFINGER’s CEO Andreas Klauser reports:

“It shows that our digital tools are greatly appreciated and well received by our business partners and customers.”

Strong Interest

The PALFINGER World Tour showed our many strengths simultaneously. In the run-up to the event, customers and business partners worldwide were informed in advance using a landing page and targeted invitations. During this phase, around 200,000 people from 175 countries used the website. Just for the record, countries like Germany, the Netherlands, Great Britain, Austria, and the USA generated the most clicks – reflecting their strong market presence. Also greatly represented and among the top 30 were customers from up-and-coming markets: countries in Central Asia, the Arab region and the Far East.

Direct Exchange

Klauser continues:

“We have succeeded in attracting interest and transforming it into active participation,”

The World Tour: To Be Continued…

With its tagline “Challenge Accepted”, the PALFINGER World Tour focused on the obstacles facing the industry and its customers and presented real solutions. In addition to addressing the effects of the COVID-19 crisis, special emphasis was put on the opportunities provided by digital transformation.

Klauser summarises:

“The PALFINGER World Tour perfectly reflected this transformation and has shown its importance as an invaluable platform for the exchange of ideas with and between our customers and business partners.”

In 2021 the PALFINGER World Tour is to be continued and intensified.

This article was originally published by PALFINGER.


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