New Adidas Trainers Double as a Public Transport Pass
German operator Berliner Verkehrsbetriebe (BVG) has partnered with Adidas Originals to release a very unique shoe, the EQT Support 93 / Berlin. The special feature? The pattern of the BVG seat covers serves as a design element of the sneaker and makes it a unique collector’s item.
In addition, the BVG annual ticket is incorporated into the tongue in the limited edition model. If the model is worn on the foot, then from 16 January to 31 December 2018 it is valid as a ticket in all BVG vehicles (subway, bus, tram or ferry).
Adidas EQT Support 93 / Berlin
Limited to 500 pairs, these sneakers will be available from 16 January at the Adidas Originals Flagship Store and Overkill in Berlin for €180.
The EQT Support 93 / Berlin is based on the EQT 93/17 and appears with a black mesh surface and white BOOSTTM midsole. The iconic three-stripes in black also serve as eyelets of the BVG yellow shoelaces. A white leather panel on the outside provides contrast and makes the shoe look different depending on the perspective.
BVG CEO, Dr. Ing. Sigrid Nikutta, said:
How cool is that? Now there are exclusive sneakers with our popular BVG seat pattern. We are sure that this shoe is a very special highlight for Berlin. It’s great that the BVG, which celebrates its 90th birthday this year, is now becoming a cult object itself.
Original article © BVG.
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