This article first appeared in the Railway-News magazine Issue 3 2021.
Let’s take a pause and reflect on how our lives have been transformed since 2019. Pre-Covid, did you expect that the world would be hit by a massive pandemic that would usher in a ‘new normal’ for everyone? The current situation has altered many lifestyle habits that will impact our preferences for years to come. Clearly, given the dramatic reduction in commuting time imposed by work-from-home edicts, people have been able to spend more time on personal indulgences such as fitness, cooking, safe outdoor activities etc.
But research shows that a majority of our newly spare time during the lockdown has been spent watching streaming video. According to a recent report, among all over-the-top (OTT) capable homes, streaming video accounted for 25% of the total television viewing minutes in 2020, up from 19% in the fourth quarter of 2019. The cumulative weekly time spent on streaming video in the second quarter was 142.5 billion minutes, an increase of a whopping 75% from the 81.7 billion minutes recorded during the second quarter 2019. These statistics are proof enough that the video streaming trend is accelerating.
It’s no surprise that providing a seamless streaming video experience is difficult without stable internet connectivity. Although most are equipped with fast internet connections in our homes and offices, there is an enormous connectivity challenge when we are on the move. Even the rapidly expanding 5G connectivity does not provide enough capacity to fulfil the rising video streaming demand, especially in mobile environments…
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Netskrt announce it has joined the Streaming Video Alliance (the Alliance), to solve intractable problems that hinder video streaming.
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