BROOKINGS, S.D. – July 2, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, partnered with Morlin Asset Management to deliver a large-scale LED video display at Los Angeles Union Station, one of the busiest transportation hubs in the United States, ahead of a high-profile sporting event held near the station.

daktronics 100ft screen
Daktronics’ new 100-foot-wide LED display welcomes travelers at LA Union Station, blending trip planning, real-time alerts, and Metrolink departure information into the historic terminal’s main hall

The display serves as a focal point within the historic station. Spanning approximately 16 feet tall and nearly 100 feet wide, it creates a large-scale LED canvas with multiple content zones, enabling the presentation of event-related programming, advertising and transit information across three distinct viewing areas. To maintain the architectural integrity of the station, a truss system was installed to support the LED display within the space, enabling the display to be movable.

Morlin Asset Management approached Daktronics in December 2025 seeking a flexible, high-impact display solution capable of adapting to changing content needs. Daktronics hosted demonstrations of multiple pixel pitch options for Morlin and LA Metro representatives in January 2026. The project moved quickly from concept to installation, becoming operational on June 1.

Daktronics provided the LED display hardware, including the mounting system and processing technology for the installation, delivering a solution designed for reliability and visual performance in a high-traffic environment.

Spencer Degen, Daktronics vice president of transportation, said:

This project required fast coordination and execution to meet a tight timeline. From initial concept through installation, teams worked together to deliver a flexible display solution that supports a variety of content and enhances the experience at Union Station.

Morlin Asset Management led the project coordination effort, bringing together stakeholders and managing implementation details to deliver the installation on schedule.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

This article was originally published by Daktronics.

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