GoMedia Avatars to Increase Passenger Accessibility

GoMedia to Launch Personalised Avatars Direct to Passenger Devices to Increase Accessibility on Transport Networks

GoMedia, a subsidiary of Icomera, is developing a ground-breaking solution to improve public transport accessibility for passengers using British Sign Language (BSL). The development and testing of the solution, called ‘Project Luna’, will be funded by the Department for Transport (DfT), through the £5.3m First of a Kind 2023 (FOAK23) competition, delivered by Innovate UK (part of UKRI).

A hand holds a phone which displays a blue background and a man in a black shirt signing travel information

Luna: Your Personalised British Sign Language Avatar

GoMedia’s FOAK23 project, ‘Luna’, comprises a solution that translates digital information listed online into British Sign Language (BSL) and transmits it directly to the user through their smart device, by way of their own personalised digital sign language avatar.

Powered by Signapse technology, the Luna system will be integrated with GoMedia’s accessible wayfinding solution, ‘Visor’, giving users access to a wealth of information about their journey, in the way they need it, no matter where they are. Passengers can use their personal devices to access station and facility information, live departures and disruptions, station announcements, and navigational instructions, in BSL as well as audio and text, in as many as 33 different languages.

Signapse’s vision is to translate all the world’s words into sign language. This team of Deaf professionals, entrepreneurs, academics and linguists are using 20 years of research into Generative AI and 300 sign languages.  They are creating the most elegant solution to the problem of dynamic and instant translation of transport announcements for the Deaf Community.

Developed for Passengers, Tested by Passengers

The technology will be trialled by UK transport operator Arriva Rail London, operator of the London Overground service, across five stations for a period of six months and will involve the use of a unique webpage accessed by URL or QR code. Luna will be tested alongside other end-to-end wayfinding systems and user feedback will be collected to determine which solution works best against a wide range of scenarios.

Roger Matthews, Chief Commercial Officer of Icomera and CEO of GoMedia, said:

“We are pleased to deliver another innovative accessibility project through the ‘First of a Kind’ programme, adding to a portfolio of award-winning accessibility solutions that have been proven to give passengers more autonomy and independence in how they travel.

“With British Sign Language used by over 151,000 people in the UK, including it as a means of communicating important travel updates and wayfinding information is crucial in helping a large number of passengers who may otherwise struggle to make their journey. It therefore made perfect sense to trial GoMedia’s Luna solution, to provide a truly independent journey for our passengers.”

Sally Chalk, Signapse CEO, commented:

“Our vision is to translate all the world’s words into sign language. There are 2,400 train stations in the UK in our database. This partnership means that Deaf passengers can access critical, real-time information about those stations in their pocket, giving our Community the control and choice that they need.”

This article was originally published by Icomera.

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