East Japan Railway Company (JR East) has unveiled the initial images and animation of the E10 Shinkansen, a new high-speed train designed by UK-based consultancy Tangerine.
The E10 is scheduled to replace the E2 and E5 models on the Tohoku route, with entry into service planned for 2030. The project has now progressed to the design implementation phase.
Tangerine is the first non-Japanese design partner to contribute to the development of a Shinkansen model. The consultancy was tasked with creating both the exterior livery and the interior layout, incorporating elements inspired by Japan’s natural and urban landscapes.
The E10 Shinkansen’s exterior livery features a mid-green colour scheme, reflecting the forests and coastlines along its route. The design incorporates graphic elements influenced by the silhouette of Sakura flowers, a recognisable symbol of Japan.
The interior design of the E10 Shinkansen is based on Japanese aesthetic traditions and hospitality principles. Indirect lighting has been used to create a subdued atmosphere, and seating arrangements vary across different classes to enhance passenger comfort while maintaining operational efficiency.
The introduction of the E10 Shinkansen represents a collaboration between UK and Japanese expertise in rail design. The train is designed to support high-speed rail travel with a focus on passenger experience and sustainability.
JR East and Tangerine have aimed to develop a model that aligns with the evolving needs of rail transport.
Matt Round, Chief Creative Officer at Tangerine said:The E10 Shinkansen represents a milestone in UK-Japan collaboration within the rail sector, setting new benchmarks for hospitality-focused design and sustainable travel.
With its blend of Japanese spirit, innovation, and user-centric design, the E10 Shinkansen is poised to redefine high-speed rail travel for decades to come.
An animation of the train’s design can be viewed here.
