VIA Rail Canada has unveiled a special exterior design for one of its new Québec City-Windsor corridor trains.
Named Lumi, this addition to the fleet features VIA Rail’s classic monochrome yellow, while maintaining the signature linear lines of the new trains.
“Some of you may now know we have new trains in the Québec City-Windsor corridor! Lumi is another way to celebrate the arrival of our new fleet and to let even more people know that they can now enjoy an unparalleled onboard experience thanks to these new modern and state-of-the-art trains. Simple and efficient, the monochrome yellow, our brand’s signature colour, is a bold brand play that will stand out in the Canadian landscape.”
Lumi will be the only train in the new fleet to feature this exterior design, marking the dawn of a new era for passenger rail in Canada.
The design process considered several alternatives, ultimately settling on the striking look that pays homage to the Turbo Train, which operated between Montréal and Toronto until 1982.
Lumi’s luminous design therefore aims to celebrate the past while looking forward to the future, serving as a “Champion” for the new fleet.
“When people arrive at stations and see Lumi, we want them to feel proud and excited about the modernisation of our trains. We're looking at different alternatives, but we would like the experience on board Lumi to stand out a bit, perhaps with a few surprises for our passengers. We are continuously focusing on offering an exceptional experience from reservation to destination, one that will become a core memory of our customers’ travels. Lumi is part of that vision.”
Short for luminosity, Lumi is set to enter service by the end of August. Like all new trains, Lumi must undergo a series of tests before its commercial debut.
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