New Head of UK PR for Trainline

Image courtesy of Trainline

Trainline has appointed Lorna ONeill as Head of UK PR as part of the company’s investment in its public relations.

Trainline, the ticket booking company, provides a fast and easy booking service making it easier to book cheaper advance tickets, as well as providing communication with passengers in the form of real-time information. Lorna will work on the I Am Train campaign and head the improvement and implementation of customer and corporate PR activity.

Lorna O’Neill has worked in PR for a decade, in-house at Grosvenor House and Hilton Sydney, and with the agency Brazen PR in Manchester. Ms. O’Neill has headed award-winning campaigns for Hasbro and Gumtree Australia.

Trainline Head of UK PR Lorna ONeill, said:

Having recently re-branded and with extensive product development in the pipeline, it is such a fantastic time to join Trainline. Theres a real opportunity for us to develop multi-channel, creative campaigns that will reach our customers and help them to travel smarter by rail. I cant wait to get started!

Trainline Commercial Director Simon Darling, said:

Lornas expertise and passion for developing integrated campaigns will be key to building Trainline brand awareness across earned and owned media. Its great to have Lorna on the team.

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