Trainline has appointed Lorna ONeill as Head of UK PR as part of the company’s investment in its public relations.
Trainline, the ticket booking company, provides a fast and easy booking service making it easier to book cheaper advance tickets, as well as providing communication with passengers in the form of real-time information. Lorna will work on the I Am Train campaign and head the improvement and implementation of customer and corporate PR activity.
Lorna O’Neill has worked in PR for a decade, in-house at Grosvenor House and Hilton Sydney, and with the agency Brazen PR in Manchester. Ms. O’Neill has headed award-winning campaigns for Hasbro and Gumtree Australia.
Trainline Head of UK PR Lorna ONeill, said:
Having recently re-branded and with extensive product development in the pipeline, it is such a fantastic time to join Trainline. Theres a real opportunity for us to develop multi-channel, creative campaigns that will reach our customers and help them to travel smarter by rail. I cant wait to get started!
Trainline Commercial Director Simon Darling, said:
Lornas expertise and passion for developing integrated campaigns will be key to building Trainline brand awareness across earned and owned media. Its great to have Lorna on the team.
