How Railway-News Helps ER Marketing Prove ROI Across the Full Marketing Funnel

About Us

ER Marketing is a full-service B2B marketing agency based in Kansas City. We work with clients across complex industries, including rail, building materials, and manufacturing, helping them connect sales goals, brand strategy, and digital execution. Our role with COMET Industries is to serve as their full-service marketing team, supporting everything from PPC and SEO management to social media, branding development, product marketing, and broader campaign strategy.

The Challenge

As an agency, one of our ongoing challenges is identifying media partners that can help our clients reach highly specific audiences while also providing enough transparency to evaluate performance. For COMET, we were looking for an industry-specific partner with strong credibility in the rail market, international reach, and the ability to support brand awareness beyond COMET’s existing network.

The Solution

We chose to work with Railway-News because they offered the right combination of industry relevance, audience alignment, and global visibility. Their platform gave us a targeted way to expand COMET’s presence in front of rail professionals while supporting our broader marketing strategy through content visibility, referral traffic, and social engagement.

The Results

The results so far have been very positive. We have seen strong visibility through Railway-News’ platform, traffic driven back to COMET’s website, and additional engagement through LinkedIn. From an agency perspective, those results are valuable because they show how a media partnership can support multiple parts of a marketing strategy, from awareness to website activity to social amplification.

One of the biggest benefits of working with Railway-News has been their data transparency. We work with several media companies in the rail industry, and Railway-News provides some of the strongest reporting we receive. That level of detail helps us better understand what is performing, communicate value back to our client, and make more informed recommendations about future media investments.

Their team has also been excellent to work with. They are knowledgeable, responsive, and collaborative, which makes a real difference when we are managing strategy, timelines, and reporting on behalf of a client. From an agency perspective, Railway-News has been a strong partner because they bring together industry reach, reliable communication, and clear performance data that helps us demonstrate ROI.