How Premium PSU Strengthened Its Presence in the Global Rail Ecosystem with Railway-News

Executive Summary

I’m Oriol Pablo, Marketing & Communications Manager at Premium SA, where I lead digital marketing, corporate communication and multimedia content creation. My priority is to build visibility in highly specialized rail markets and ensure our solutions reach the right engineering, procurement and technical stakeholders.

The Customer

Premium PSU is a Spain-based manufacturer of advanced power-electronics systems for rail and transportation, covering auxiliaries, propulsion support, battery chargers and monitoring systems for trains, metros and trams.

When partnering with Railway-News, our goal was to increase our presence within the global rail ecosystem and consistently communicate our solutions to OEMs, systems integrators and infrastructure operators.

The Challenge

In a specialized industry like rail, maintaining consistent visibility is essential — yet challenging. Our internal team didn’t always have the time to prepare and distribute updates to industry media. We needed a partner able to support us, simplify the process and ensure that our communication efforts reached the right audience.

The Solution

Railway-News’ Essentials+ package offered a managed, ready-to-use solution that made communication easy.

Their editorial team helped shape our stories, ensuring they were relevant and accessible for a rail-specific audience. The collaboration has been smooth, responsive and efficient, giving us high-quality content placement without requiring additional internal resources.

Overall, Railway-News has acted as a reliable communication partner that amplifies our presence with minimal effort on our side.

The Results

While lead attribution in B2B rail markets is complex and not always reflected in analytics, the value we perceive is clear:

• Greater presence and visibility within the sector, with more people recognizing our brand and referencing our published content.
• Stronger perception at trade fairs and industry events, where contacts increasingly mention having seen our updates on Railway-News.
• Consistent exposure in a reputable industry medium, something that supports both credibility and top-of-mind positioning.
• Reduced workload on our marketing team, thanks to a streamlined and well-managed publishing process.

For us, the main impact is qualitative but strategic: staying visible in a niche market where decision-makers rarely engage through direct web clicks but where continuous presence truly matters.