Birmingham New Street Station to Use New Advertising Technology

Image Courtesy of Network Rail

Birmingham New Street Station has been redeveloped, and is to be the first station in the country to be equipped with the latest advertising technology. The advertisements will be placed above all of its main doors.

The screens – known as media eyes which will fill the eye-shaped spaces above the station’s three main entrances – will include community information from the Birmingham area as well as commercial advertising. In emergency situations, the screens will change display.

Birmingham New Street External Advertisement

Chris Montgomery, Birmingham New Street project director said: The three eye-shaped screens are a unique part of the stations redevelopment and will be an innovative and iconic part of the project. The media eyes will have full motion picture media content which will bring even more vibrancy and movement to this modern, state-of-the-art station.

The provider has been announced as Signature Outdoor/Ocean Group. The three screens will sit over the main entrances when it opens in September.

Gerry Bew, managing partner for Ocean Group, said: We are delighted to be working with Network Rail on what is one of the most important infrastructure projects in the country at the moment. Along with our technology partner D3 this furthers Ocean Groups digital out of home advertising credentials in the UKs largest advertising market outside of London.

Media Eye LED Screen Displays

David Neale, director at D3 LED Europe, added: ‘D3 LED Europe is delighted to be working with Ocean Group and Network Rail on this world-class transport and retail development. As a Birmingham based organisation we are very proud to have been awarded what is likely to be one of the most spectacular and impactful digital-out-of-home LED display projects in Europe.

Richard Brown, development director of Grand Central said: The media eyes are a significant feature to the development providing the ability to communicate with consumers from the entrances of the centre, further demonstrating how technology will play a key role in transforming peoples overall shopping experience at Grand Central.

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