HS1 Ltd, the operator of the UK’s only high-speed rail link, has officially rebranded as London St. Pancras Highspeed.
The company runs the rail service connecting London to Europe via the Channel Tunnel, as well as linking Kent to the capital through Ebbsfleet and Ashford stations.
The rebrand marks a shift in focus, with London St. Pancras Highspeed positioning itself to take a more proactive, consumer-facing role in promoting sustainable travel via high-speed rail.
This move comes as public support for rail alternatives to short-haul flights grows, with 60% of Londoners in favour of banning flights where high-speed rail options are available.
Looking ahead, London St. Pancras Highspeed is also exploring opportunities to increase capacity at St. Pancras International station. Future plans include expanding capacity for international rail services, potentially increasing the number of passengers the station can handle from 1,800 per hour to nearly 5,000 per hour. This expansion would be supported by new infrastructure, along with improved border and security processes, to reduce station arrival times and streamline the passenger experience.
Robert Sinclair, CEO of London St. Pancras Highspeed said:This is not simply a change of brand or a new logo. Instead, it signifies an important shift and a desire to play a much more active and supportive role in driving the growth of sustainable travel by high-speed rail.
Who we are and what we do as a business has not changed, but our ambition has. It’s evident that a modal shift is taking place for travel and our new brand reflects this.
We believe that growth on our line will have a significant benefit for the UK, opening up more business and tourism opportunities, while bringing Europe closer with fast, city centre to city centre journeys.
We have an incredible opportunity and an important responsibility to help maximise the take-up of sustainable rail travel. Together with our partners in the industry, all of us at London St. Pancras Highspeed are excited about the journey ahead.
