Germany: DB Schenker Rail Rebrands as DB Cargo
DB Schenker Rail, Deutsche Bahn’s rail freight arm, has been rebranded DB Cargo, with a new logo as well as a new name. The rebrand came into use on 1 March 2016, and all operations with the name “DB Schenker Rail” will be rebranded to DB Cargo by the end of the year.
Deutsche Bahn’s passenger and freight rail activities were brought under the umbrella of the new Traffic and Transport Division in August 2015. This change of name and logo goes hand-in-hand with structural changes – DB’s rail and logistics activities have been separated, with global logistics using the DB Schenker name and rail freight using DB Cargo.
Andreas Busemann, heads of Sales at DB Cargo, said:
“The aim is to improve the product portfolio and service quality we offer our customers, and having the business units in the rail system partnering together will further that aim.” Going forward, both passenger transport and rail freight transport will use the DB logo, which will serve as a visual reflection of that partnership. The logo change will also make DB’s brand profile more straightforward and unite all its rail activities under a single brand.
“Although we are separating our logistics and rail businesses from each other by name, we will of course continue to offer integrated rail transport and logistics services throughout Europe where it makes sense for the market and our customers.”