Monday morning will herald the arrival of the new colours of Great Western Railway, which are intended to encourage nostalgia to a time when the 9.43 London Paddington to Exeter St Davids was a pioneering adventure.
The new colours will be Resplendent in Green with accents of yellow in vintage tones; harking back to the glory days of Isambard Kingdom Brunels establishment of the Great Western Railway.
Mark Hopwood, Managing Director of Great Western Railway, said:
This is much more than a rebadging exercise. It’s a statement and a mission. We have a far-reaching plan for the greatest transformation in the railway in decades including the largest fleet overhaul since the days of steam and heralding a new age of faster electric trains, equipped with the foremost technology and passenger comforts.
So as you begin to notice the new ticket offices, uniforms and trains in the months ahead, please remember that Great Western Railway is more than just a name. It’s a promise, and one we mean to keep.
This is the first stage of Great Western Railways stated aim of bringing about a renaissance of rail.
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