Rail News

Electrified Lines Are Always On. So Always Stay Off.

Network Rail has launched a multimedia campaign to spread an important railway safety message as work continues to electrify the Midland Main Line between Kettering, Corby and Bedford.

The suite of collateral includes a haunting radio message portraying electricity as having a dual personality, highlighting the benefits which electricity delivers but also the peril it can bring if not respected.

dangers of trespassing on electrified railway
Network Rail launches hard-hitting safety campaign to warn of dangers of trespassing on electrified railway © Network Rail

The Dangers of Trespassing On Electrified Railway

The campaign warns of the devastating impact trespassing on electrified railway can have and urges people to stay safe and keep off the track. The new overhead line equipment, which is being installed on the line between Kettering, Corby and Bedford, carries 25,000 volts, an amount which can be fatal to anyone coming into contact with it.

Related Post:  Siemens Mobility to Design and Manufacture Next-Generation Trains for London Underground

The newly installed equipment poses no danger to anyone, providing people use the railway correctly and stay behind the fences which are there to keep them safe.

Multimedia Campaigns

As well as the radio advert, which will be broadcast on various radio stations throughout the region, regional newspapers will also print the advert and posters will be installed at stations along the route. Network Rail will also launch a digital campaign this summer to make sure as many people as possible are reached.

Vicki Beadle, Community Safety Manager at Network Rail, said:

“Safety is our top priority and this campaign does a fantastic job of highlighting that you are dicing with death if you choose to trespass on the railway.

“The newly installed overhead lines carry a huge amount of electricity and can seriously injure or kill anyone who comes into contact with it. It’s so important that everyone recognises the real danger that this equipment can bring and heeds the warning.”

Safety Workshops

In addition to the advertising campaign, Network Rail continues to visit schools in areas where the line is being upgraded and has recently carried out a workshop at The Latimer Art College in Kettering. The workshop focuses on electrical safety and warns youngsters that they are risking their lives if they choose to play on the railway. The ideas generated in the workshops will be used to script a dramatic film that will be produced and shared on social media to highlight the repercussions of irresponsible behaviour around electrified wires.

Related Post:  Anti-Graffiti Film: A New Layer of Defence from Vandalism

Jo Milson, a teacher at Latimer Art College, said:

“Our workshop was fantastic. The workshop leaders engaged some of our most challenging students and inspired them to participate in a way that even our most experienced teaching staff struggle with.

“The students didn’t want the workshop to end and felt a real sense of pride that their ideas might contribute to a much bigger project and ultimately help get the message of rail safety out to other kids their age. We cannot wait to see the finished project.”

Original article © Network Rail.

FOR ALL THE LATEST INFORMATION, NEWS, IMAGES, VIDEOS AND ARTICLES ON ALL ASPECTS OF RAILWAY SERVICES, PLEASE CLICK HERE

News categories

    04 Feb 2019
    11 Must-Read Rail News Stories – Industry Insider for Week 5
    01 Feb 2019
    UK: Preferred Bidders for Network Rail Contracts Announced
    03 Dec 2018
    12 Must-Read Rail News Stories for Week 48
    29 Nov 2018
    Scotland: First Successful Electric Train Test Run on Stirling-Alloa Line
    27 Nov 2018
    UK: New Faster Safer Isolations Technology to Save Time and Improve Worker Safety
    14 Nov 2018
    Position Sensing of Mechanical Components in Rail Increases Safety
    26 Oct 2018
    Tram Train Enters Service Between Sheffield and Rotherham in a UK First
    16 Oct 2018
    USA: Operation Lifesaver Appoints New Director of Communications and Marketing
    Subscribe to Railway-News
    Get the latest contract alerts and Railway News emailed directly to your inbox.

    We respect your privacy and take protecting it seriously.

    Please tick to confirm you would like to receive emails we think may be of interest to you. We sometimes tailor the content you see to what we think you'll find interesting, and so monitor your interaction with our website and email content (find out more).