The Department for Transport (DfT) has begun the rollout of an updated variant of its ‘See it. Say it. Sorted’ campaign, its first major refresh in a decade.
The campaign, which was first launched in 2016, encourages members of the public to report any suspicious activity to the British Transport Police (BTP) on 61016.
Since its launch, reports to the text service have increased more than eight times to 255,088 per year.
The new posters feature the 61016 number in a more prominent position, and the famous ‘See it. Say it. Sorted’ train and station announcements have been re-recorded to be clearer.
The new campaign highlights what might constitute suspicious activity, such as an unattended bag or someone accessing a restricted area that they shouldn’t.
As well as the new campaign; the Government has also announced the provision of 17 million GBP in funding to improve and enhance police access to CCTV from railway stations, enabling real-time access to footage that will help identify any issues as quickly as possible.
Rail Minister, Lord Hendy, said:'See it. Say it. Sorted' isn't just an earworm that's been the soundtrack to our trains for nearly a decade now – it's a really important security and public safety campaign.
It plays a crucial role in making our railways safe, and this refresh will help spread its message to even more people.
We're committed to making our railway as secure as possible, which is why we're also improving CCTV connectivity, to help police identify offenders and bring them to justice faster – particularly key as we work towards our goal of halving violence against women and girls in the next decade.
