A compelling employer brand is an essential part of talent acquisition.
Today’s candidates are attracted by a positive brand image.
You must entice candidates and make them want to work for your company. The employer brand you create must come across in your job ads and marketing assets. After all, candidates will look at your website and social media accounts when determining the potential strength of the employer-employee relationship. It’s important to create a cohesive brand across the board.
This article will provide some guidance to ensure your brand attracts the best possible talent.
Creating a Compelling Employer Brand
Conduct an Employer Brand Audit
Conduct an employer brand audit by getting feedback from employees and customers. An outsider’s view will provide additional insight. Combine feedback with your values to establish your core mission.
Define Your Employer Value Proposition (EVF)
Your EVF is what sets your brand apart. It could be your product and services, or it could be your approach to society and environmentalism. For many brands, it‘s a combination of both.
Imagine Your Brand as a Person
If your brand was a person, what would it be like? Would it be upscale, fun, funny, socially conscious? After creating your person, use them as a vehicle for expressing your brand voice.
Implement Your Brand Strategy
Once you have a clear understanding of what your brand is about, implement it through your website design, social media, blogs, and podcasts. Ensure it comes through in your logo, graphics, and the voice you use in your communication. In addition to making you more attractive to talent, this strategy will also help you stand out in your industry.
Create a Diverse Culture
Every company needs cultural diversity. A diverse business will gain insight from various cultural visions. It will also look favorable to top talent considering business opportunities.
Develop Employee Advocacy Programs
Encourage your employees to be brand advocates. Provide channels for them to talk about their experience working with the company. The material can be useful for brand-building purposes.
Provide Career Development Programs
Career development is an asset for employees. Candidates want to know if there will be upward mobility when they join your company. Showcase the training and advancement opportunities your company has available.
Emphasize Corporate Social Responsibility (CSR)
Corporate social responsibility occurs when businesses aim to integrate operations that positively impact society and the environment. Common focuses include sustainability, employee well-being, and community development. It shows companies consider stakeholders in their operational decisions.
Integrate Global Talent Acquisition Strategies
Companies with global talent acquisition strategies aim to attract talent from diverse cultures. They may place job ads to reach talent in specific regions to diversify their job pool. A smart company will also consider how various dynamics will affect its market.
Monitor for Continuous Improvement
An employer brand is not a set-it-and-forget-it strategy. You must continuously improve to align with the latest market and societal trends. Research your industry and get stakeholder feedback to identify areas of weakness and make improvements.
Implement Your Brand Voice in Your Job Acquisition Materials
Don’t be shy about the advantages you offer your employees. Create job ads with a brief paragraph about your company including your values and mission. Mention the benefits and perks you offer including career development and advocacy programs.
This article was originally published by Stahl Recruiting Executive Search.
