Image courtesy of Adey Steel Group
Adey Steel, a family-owned business, have celebrated 90 years in the steel industry by completely rebranding, bringing all four of their separate companies together under one name, the Adey Steel Group.
The group, based in Loughborough, is divided into four arms and each offers specialist services which cater to their clients’ needs in the steel industry.
The Adey Steel Group now consists of four separate areas:
Formerly Adey Steel Limited, Adey Steel specialises in steel fabrication for the construction, infrastructure and engineering sectors.
Formerly SteelShop Limited, Adey SteelShop delivers steel processing and stockholding services, particularly for the UK housebuilding industry.
Previously Technical Edge Ltd, Adey Technical provides structural design and steel detailing for the steel construction industries.
Previously Transport24, Adey Transport is the national logistical and haulage delivery arm of the group. Serving both its sister companies as well as external customers, this arm is explicitly designed to transport specialist steelwork.
The rebrand includes new marketing materials, a specific colour for each of the companies and a new website which showcases the group’s services. The rebranding event took place at Loughborough Town Hall, a significant place for Adey Steel as they created the original steelwork for the clock tower, in 1980.
Adey Steel were established in 1925 by Harry Adey and his wife, May. Originally an ironmongers in Loughborough town centre, the company has stayed in the family over the course of nine decades.
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