SPARK® Real-Time Analytics – The industry leading passenger WiFi Analytics Platform
WiFi SPARK Analytics allows you to generate deep insight into your customers’ behaviour. From genuine understanding comes commercial opportunity.
SPARK® provides numerous opportunities to use the passenger analytics for rail to develop tailored engagement with passengers to upsell tickets, generate revenue from advertising, and sponsorship. The platform has an API which allows for integration with other freely available data sources, creating an ecosystem of data in one central resource.
Included as standard are detailed reports that deliver insight into how your WiFi is being used and a dashboard that shows data in real-time.
WiFi SPARK takes data integrity seriously and processes data in line with GDPR.
In addition to the standard reports, WiFi SPARK offers its customers the industry leading SPARK® Advanced Analytics module. Whilst other vendors simply ‘collect and display’, at WiFi SPARK we enhance the data with additional information to offer true demographic insights into your customers and a deeper understanding of their behaviours.
The Location Analytics module provides you with information based on presence, devices and journeys. Information is populated visually using graphs, heat maps or 3D graphics and imagery.
We recognise that all businesses are unique and they don’t have the same information requirements. WiFi SPARK offers a custom analytics service that can integrate many different data sources, delivering to your needs.
As the future of the DPA is in flux and with the introduction of GDPR, WiFi SPARK is closely monitoring the needs of its customers and will constantly update and adapt policies in line with the new regulations that come into force.
WiFi SPARK ensures that our clients remain compliant during the transition to GDPR by addressing the pseudonymisation and obfuscation of service user data so that rights are observed under the legislation, along with anonymisation where appropriate.
Railway-News Magazine Issue 5, November 2021: WiFi SPARK - Going Beyond Just WiFi.
WiFi SPARK has developed an industry leading managed WiFi solution to enable public transport companies to offer premium connectivity.
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WiFi SPARK has announced the sale of the business to Volaris Group has been completed, but it will continue to operate autonomously.
WiFi SPARK helps global coffee company to conform to NHS Test & Trace in line with guidelines from the UK Government to help tackle COVID-19.
The benefits from a passenger, business and dependency point of view highlight the importance of offering WiFi and digital services in Transportation.
Celebrations abound at WiFi SPARK this week as the team successfully passes an audit of their ISO 27001 certification with flying colours.
WiFi SPARK has worked with long term customer Chiltern Railways, part of the Arriva Group, to deliver a number of new features.
TOCs need to improve services if they’re to keep up with demand. Here are six rail industry innovation ideas to look out for in 2020.
It’s been a big few weeks for the rail industry with franchise change announcements and the release of the autumn 2019 NRPS results.
Providing transport for over 27 million passengers across Wales, Transport for Wales uses WiFi SPARK to offer free WiFi at over 50 stations.
Not only does access to WiFi help passengers stay entertained and productive, but it also helps to make their journey pass by quicker.
The CP6 Launch Event to mark the start of Network Rail's 2019–2024 funding period, was held in Liverpool on 14 March and attended by 200+ industry members.
WiFi has become a huge necessity for people and businesses to live their lives. So what about station wifi? Often, WiFi is only available in the station via pai...
WiFi SPARK and Blackbox Ltd are thrilled to announce that they are set to launch a real-time Transport Information Portal to the rail market via the SPARK® Plat...
Loyalty schemes are beneficial in many industries. And the rail industry is no different. Passengers love to be rewarded for their loyalty and like to reap the ...
Recent technological innovations have given the average passenger a power and voice they haven’t previously been accustomed to. Here are some of the engagement ...
As the minimum expectations of a passenger increases, stations must modernise and innovate in order to keep up with demand. From station design to the latest sm...
Train station retail has become much more than just grabbing a quick coffee, and with the rise in passengers and commuting times, time poor, convenience-seeking...
WiFi SPARK is delighted to announce that it will be providing TransPennine Express (TPE) with a robust and continuously connected WiFi solution across its netwo...
WiFi provider WiFi SPARK is looking for rail Systems Integrators to help enable the rail industry to utilise innovative WiFi and analytics solutions.
As a certified Friendly WiFi provider, WiFi SPARK’s new proposition gives businesses peace of mind that their customers’ online experience is a safe one.
WiFi SPARK is pleased to announce that its current Senior Business Development Manager Paul Hinchy, has taken-up a new role as head of the organisation’s...
The Continuously Connected Passenger Journey is the realisation of the ambition from Chiltern Railways to deliver high quality free WiFi connectivity...
Use the form opposite to get in touch with WiFi SPARK directly to discuss any requirements you might have.