WiFi SPARK
SPARK® Real-Time Analytics – The industry leading passenger WiFi Analytics Platform
WiFi SPARK Analytics allows you to generate deep insight into your customers’ behaviour. From genuine understanding comes commercial opportunity.
SPARK® provides numerous opportunities to use the passenger analytics for rail to develop tailored engagement with passengers to upsell tickets, generate revenue from advertising, and sponsorship. The platform has an API which allows for integration with other freely available data sources, creating an ecosystem of data in one central resource.
SPARK® Standard Analytics
Included as standard are detailed reports that deliver insight into how your WiFi is being used and a dashboard that shows data in real-time.
WiFi SPARK takes data integrity seriously and processes data in line with GDPR.
SPARK® Advanced Analytics
In addition to the standard reports, WiFi SPARK offers its customers the industry leading SPARK® Advanced Analytics module. Whilst other vendors simply ‘collect and display’, at WiFi SPARK we enhance the data with additional information to offer true demographic insights into your customers and a deeper understanding of their behaviours.
SPARK® Location Analytics
The Location Analytics module provides you with information based on presence, devices and journeys. Information is populated visually using graphs, heat maps or 3D graphics and imagery.
SPARK® Custom Analytics
We recognise that all businesses are unique and they don’t have the same information requirements. WiFi SPARK offers a custom analytics service that can integrate many different data sources, delivering to your needs.
WiFi SPARK and GDPR
As the future of the DPA is in flux and with the introduction of GDPR, WiFi SPARK is closely monitoring the needs of its customers and will constantly update and adapt policies in line with the new regulations that come into force.
WiFi SPARK ensures that our clients remain compliant during the transition to GDPR by addressing the pseudonymisation and obfuscation of service user data so that rights are observed under the legislation, along with anonymisation where appropriate.
