The Story We Tell: United on a Journey of Innovation

The Story We Tell: United on a Journey of Innovation
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Seisenbacher GmbH

The Story We Tell: United on a Journey of Railway Interior Innovation

  • This article first appeared in the Railway-News magazine Issue 3 2022.

Seisenbacher’s Managing Director Georg Malleier talks about the future of mobility interiors, ‘dumb’ and ‘smart’ equipment, and business transformation.

Question: Inventing Mobility Interiors is Seisenbacher’s vision. What does that mean?

Georg Malleier: Inventing Mobility Interiors means not always just trying to offer the cheapest price for a product that is currently in demand but recognising developments in society and the evolution of operators’ and passengers’ requirements and translating these into a product and solution portfolio that meets the needs. We try to identify these needs of today and those of tomorrow early on and develop suitable solutions – so that they are ready and available when the need arises.

Q: How do you balance the needs of these three groups: operators, manufacturers and passengers?

GM: By putting the focus on those whose needs are the hardest to predict: the passengers. Essentially, the key is to understand how to make travel time a time well spent, so that the user does not perceive the journey as an interruption. A current example: I come to the train station to sit at the tracks, my life is on pause while I sit in a tube that brings me where I want to go, and then my life can continue again. For us to not perceive the journey as an interruption, the goal is to make travel time a productive and meaningfully invested time in people’s lives. Regardless of what other needs one might have. A business passenger will expect something different from a family travelling on vacation.

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