PaxLife Innovations
Maximizing the Value of in-Vehicle WiFi Systems
Enabling Media Streaming Onboard
Who We Are
PaxLife Innovations GmbH originally started out by connecting aircraft passengers to the digital world.
To answer the challenge of bringing onboard content and passenger services in a modern fashion, PaxLife developed a cloudedge architecture that is at the heart of its infotainment solutions today.
PaxLife Innovations brought its cutting-edge technology and media expertise to rail and public transit in 2019.
Business philosophy: “We do not develop apps, but we do the integration and delivery into the actual vehicles. We behave like a data center in the vehicle on behalf of our partners.”
Increase in Data Consumption
Media consumption patterns are changing dramatically. Traditional linear TV is experiencing a significant shift in viewership towards streaming platforms.
In Europe, numerous launches of international and national direct-to-consumer SVOD services (subscription video on demand services, such as Netflix) by media players have led to a rapid consumers preferences for accessing streaming content anytime, anywhere and on any device: OTT SVOD subscriptions have increased from 300,000 in 2010 to over 140 million subscriptions in 2020.
And this starts to lead to advertisement budgets being rebalanced towards digital media streaming channels.
Vehicle’s WiFi Network under Pressure
Passengers – especially younger ones – are increasingly expecting to stream media onboard the same way they do it regularly at home. In an ideal world, to make this work, transport operators would easily provide enough bandwidth for everybody to use.
But the reality is somewhat different.
It remains a challenge for the public transport industry, due to existing limitations: the number of existing 4G towers to offer a good coverage is still insufficient in some areas; also, when the coverage is there, the number of sim cards required to support the ever-increasing media streaming consumption would translate into a real financial burden.
Therefore, how to bring easily standard WiFi systems installed in vehicles in line with media streaming consumption?
