Switchio®
Passengers in Public Transit Want Faster Boarding and Transparent Fares: cEMV Payments Make It Easy
- This article first appeared in the Railway-News magazine Issue 3 2022.
Switchio is an innovative white-label solution engineered to make cEMV payments in public transport fast and easy for both passengers and operators. The company has helped cities throughout Europe, Africa and Latina America successfully transition to modern, fully digital ticketing and fare management systems.
Bankcards are popping up everywhere these days, so why not use them in public transport too? It’s pretty easy. In fact, one of the first such projects, in Ostrava, Czech Republic, has shown it’s the way to go. You can use your bankcard (or an emulated one on a phone, watch or other device with a chip) when you get on and also when you get off again. No more waiting – just tap & go.
Fares can be confusing. And so can figuring out where and how to buy a ticket. What if you could just hop on and not worry about all that? At the end of the day, the system automatically calculates the best fare for you depending on how much time you’ve spent traveling. You might only pay for 10 minutes, or maybe 3 x 45. If the all-day fare is the cheapest option, that’s what you get.
- Best price fare policy
- Modern and convenient ways to pay
- No cash or paper
- Operating cost savings
