This article first appeared in the Railway-News magazine, Issue 1 2023.
Central to the digitalisation of Industry 4.0, production increasingly benefits from ‘digital twinning’. This real-time simulation and assessment of a virtual product leads to an improved development process for the ultimate physical realisation. The benefits to the rail industry are clear, but a lot of the potential remains untapped. Even as parties embrace digitalisation, not all improve their customer centricity or development processes to match.
Rail design expert Yellow Window shares its insights on what an ideal digital pipeline can look like to make the process better, faster and more collaborative.
Design is a step-by-step process that combines both analytical and creative techniques, with a multitude of decisions taken throughout. Not all realise the value of this process or appreciate well-designed products as worthwhile investments. Many rail projects that take years to build to last decades in service, could well be born out of creative design trajectories of under three months.
We also experience that qualitative or intuitive attributes of design are hard to evaluate, making fact-based decisions difficult. Thus, during these ‘three months’, the challenge is to give decision-makers the right information at the right time, with the most suitable visualisation technique, to maximise the success of this rapid initial process.
The rail design industry has long relied on computer-generated images as the only material to precede actual production. To validate end-user experience, present to the customer and test the product in real life, a 1:1 mock-up may be offered but is not always guaranteed.
Mock-ups in public transport have major shortcomings: they require a significant investment, have limited reach (user involvement) and mostly see the light as the design process nears its final stage. This makes them too late for actionable feedback with fundamental 3D changes becoming too expensive to implement.
Without a mock-up however, the preceding development processes offer limited immersion and not enough spatial information to support sound decision-making.
Railway-News magazine Issue 3, 2023: Yellow Window – Integrated Product-Service-Systems Design (PSS) for Higher Passenger Satisfaction.
Yellow Window has carried out the design of 26 trams for Padua, an urban area in Italy, bringing innovation and greener transport.
Yellow Window is delighted to have worked with Siemens Mobility on the interior design of Rennes Ville et Métropole city’s latest metro line.
Yellow Window supports SNCF’s Tech4Mobility program to promote its range of innovations using light rail electric vehicles.
The first "New Generation Tram" has arrived in Brussels. Yellow Window Design were entrusted to preserve the Art Nouveau-inspired design.
Thalys inaugurated its first renovated train set at Brussels-Midi station, with a rethought design by Yellow Window Design.
Yellow Window introduces design for the RATP's new information and sales area to facilitate a new service approach at their Opéra site.
Yellow Window are designing the RER B trains which will run in 2026. The people of Île-de-France will be able to vote on the three proposals.
Yellow Window reveal the renovated design for Thalys rails which are set to be introduced in the Netherlands and Germany.
Use the form opposite to get in touch with Yellow Window directly to discuss any requirements you might have.